What We Do

Our team of marketing experts has a proven track record developing successful rebranding strategies for various organizations and campaigns. We understand the significance of branding as a vehicle for effectively conveying mission, vision, and values.

We also understand how to bring together coalitions, affiliate groups, and multiple partners to ensure teams are collaboratively speaking with one voice under one message framework. Our deep bench of experience collecting and curating stories from diverse communities means we know how to communicate issues in a way that’s personal, authentic, and relevant.

We know how to reach influencers who create thumb-stopping, culturally relevant content. Our team has more than a decade of experience working with content creators directly and through influencer networks, allowing us to establish and nurture relationships. Our team creates influencer strategies that make the most out of the work you’re already doing, putting your work in the hands of influencers who will maximize its impact.

At GPS, we know it’s imperative for influencer strategies to complement broader communications campaigns. Whether we approach influencers from an earned or paid perspective, their work has an opportunity to harmonize and create efficiencies with other communications strategies and tactics that are all working toward achieving the same goal.

We create effective online content strategies by taking your communications objectives and layering them with the needs, wants, and online behaviors of your target audience(s). The value GPS Influence can bring you with a content strategy is not just the strategy itself, but our ability to juggle multiple opinions, lead collaboration, and help stakeholders understand the value of creating strategic content. 

We approach digital media from an owned, earned, and paid perspective. We are adept at layering in paid strategies by engaging audiences where they are, with messages that matter. With creative targeting, we can speak directly to decision makers, policy leaders, community activists, and industry leaders in the corporate responsibility space. 

News cycles no longer exist. Our deep relationships with journalists across media platforms mean we get your perspectives in front of the audiences that matter most, in real-time. From media interviews to op-eds, speaking engagements to blogs, radio tours to expert panels—we get you and your priorities in the right place at the right time. 

We can also:

• Help you create or update your brand
• Prepare for (or react to) reputation or brand crises
• Train you for earned media or social media feature opportunities
• Help you mobilize an audience
• Audit your social media presence and provide actionable and realistic (owned, earned and paid) recommendations
• Create a social media strategy and train your team to execute it
• Produce creative content (video, graphics, templates, merch, etc.)

Our senior team will combine decades of strategic communications expertise to develop approaches that support your organizational goals by delivering clear plans, tactics, and guidance. 

Collaborating with the communications lead, our team can help elevate and promote campaigns with a 360-approach. Our team approach is anchored by data-driven strategies that include key goals and objectives, buttressed by innovative and compelling tactics, tools, and resources, and a calendar to meet and exceed those goals.