What We Do

At GPS Influence, we do things a little differently. We don’t work for clients – we work with partners. We choose our partners carefully because we’re guided by our commitment to shared values and building strong relationships. We’re not here to make a name for ourselves, we’re here to help make things better.

Our team of senior strategists understand how to design and elevate communications campaigns because we’ve spent years in top communications jobs at the White House and State Houses; with advocacy groups, coalitions, and nonprofits. Rooted in the Midwest with team members from coast-to-coast — and everywhere in between — we deliver strategic, proactive, and nimble approaches to targeted, meaningful campaigns.

Our team designs and leads communications campaigns in blue, red, and purple states, crafting messages and strategies that speak to audiences regardless of political bent.

Bottom Line? We Know How to Challenge Assumptions, Change Perceptions, and Motivate Action.

United States Department of Justice “End Gun Violence” Campaign

The Maryland U.S. Attorney’s Office (USAO-MD) came to GPS looking for help promoting and expanding the reach of a cutting edge public service announcement (PSA) encouraging viewers to take action to end gun violence. Our team developed and executed a strategic communications plan aimed at bringing more voices and organizations into the conversation by focusing on sports organizations, business leaders, community organizations and activists, universities, and more. Along with the PSA, we ran an out-of-home advertising campaign consisting of billboards, digital kiosks, bus wraps, and bus shelters leveraging the television ads to receive additional placements in prime locations in Baltimore. The campaign is having a real impact -- as a part of the collaborative and innovative approach Maryland has seen a 20-25% decrease in homicides and nonfatal shootings, and approximately 10% since implementation of the campaign in August 2022.

Health Forward Foundation

When Health Forward Foundation asked GPS Influence to build and lead a strategic communications and awareness campaign, the team knew trusted partners rooted in each of their communities would be key to the campaign's success. As a result, the team prioritized ensuring trusted messengers were equipped with the right communications tools and tactics to meet folks where they were, educate them, and guide them through the complex and confusing process. The work with 22 different organizations across the KC Metro meant arranging individual meetings, as well as regional meetings, to develop a strategy and assess the program throughout the awareness campaign. The partners expressed their appreciation for our team in delivering digestible materials that could easily be edited and shared and for our role as facilitators, keeping everyone focused and united around the issue. GPS also used paid, earned and owned strategies to deliver key information that reached a variety of communities and ignited conversations that sparked action. 

NextEra Energy

NextEra Energy, with its affiliates, is the world’s largest generator of wind and solar energy. When NextEra sought to expand capacity into Southeast Michigan, they turned to GPS Influence to help build relationships on the ground, earning trust with stakeholders, lawmakers and community members. Our work his expanded to Kansas for a solar project and Iowa for a wind project. Our team’s deep roots in organizing and campaigns helped build support among community leaders and elected officials that has provided the essential groundwork for the advancement of NextEra’s expansion.

UnidosUS

UnidosUS is the largest Latino civil rights and advocacy organization in the country. They turned to GPS Influence to help strengthen their internal marketing and communications teams, elevate leaders’ profiles, and guide media strategy across all platforms. Our teams work side-by-side on everything from Instagram posts to running media operations at UnidosUS’ national conference featuring Dr. Jill Biden.

American Civil Liberties Union

GPS Influence works closely with national ACLU teams and state affiliates throughout the country to provide everything from daily communications support and rapid response to strategic guidance on campaigns and legislative priorities. We tell the story and sound the alarm to engage audiences, whether it’s the fight for reproductive rights in Arkansas, the inherent racism of the death penalty in North Carolina, or the threat to our democracy at issue in the U.S. Supreme Court.

Ludwig Institute for Shared Economic Prosperity

The Ludwig Institute for Shared Economic Prosperity (LISEP) conducts critical research and provides essential thought leadership on income inequality in the U.S. – but they needed someone to tell their story. Enter GPS Influence: We work with LISEP leaders to leverage and grow relationships among policymakers and business sector influencers, while executing a dynamic media strategy that has earned LISEP an important role in the national conversation on economic policy.

Brennan Center for Justice at NYU Law

The Brennan Center for Justice at NYU Law is one of the most influential nonpartisan law and policy institutes in the country, dedicated to improving our systems of democracy and justice. GPS Influence works closely with Brennan Center’s communications team to raise awareness and shape messaging around litigation and priority legislation, and amplify the work of state-based coalition partners working on the ground to protect voting rights and elections.

Energy Foundation Wisconsin

Clean Wisconsin, an initiative of the Energy Foundation, aims to accelerate the transition to a clean energy economy by supporting policy solutions that create robust, competitive markets and the benefits they bring. GPS Influence worked with the Energy Foundation to increase earned media outreach and further develop the communications strategy and infrastructure that will position the initiative for long-term success. In our work together, GPS has been an integral part of the Wisconsin Local Government Climate Coalition, helping to provide a coordinated voice for local governments that are pursuing clean energy and climate change solutions in the state.