CONTENT CREATORS AS TRUSTED MESSENGERS
U.S. adults spend hours on social media every day
Social media users are looking for culturally relevant and easy-to-ingest content from entertaining and interesting sources they trust: influencers.
This is where GPS Influence comes in
We start by looking for influencers who have the audiences you need to reach. We can find influencers based on their audience data like location (by state or city), age, race/ethnicity and more. For example, we can tell you how many followers are in each state or city. Our partners lists also regularly include influencers who may not usually post about civic engagement content, opening up new audience possibilities.
We then identify those who can also create thumb-stopping content. To further amplify content to the right audiences and get estimated results, we can boost influencer posts with paid, opening up even more targeting possibilities like targeting by zip codes.
Quick Stats
3 in 4
12 to 43-year-olds and
1 in 4
44 to 59-year-olds follow influencers.
45%
of Gen Z are more likely to use social media for search instead of Google.
61%
of Gen Z and millennials trust social media influencers.
75%
of Gen Z, millennials and Gen X use social media to find news.
How An Influencer Campaign Can Come To Life:
Our team creates strategies that make the most out of the work that you’re already doing.
1.
We work with your team to determine how influencers can complement your broader comms plans. For example, are there any news articles about the organization or campaign? Is there an event folks can attend?
2.
We tap partners who will create the most entertaining and engaging content that is relevant to their interests (and their followers’ interests).
3.
Influencers create video content in their own voice using the messaging and resources we make available to them.
4.
We promote influencer posts as paid social media content, targeting relevant users.
Interested in Working Together? Send us a message.
Organizations We’ve Partnered With
