The Challenge
As the world’s largest generator of wind and solar energy, NextEra Energy’s expansion into Southeast Michigan required sophisticated navigation of local politics, regulatory processes, and community sentiment. Success depended on earning trust and aligning stakeholders across government, community, and development interests.
Our Role
GPS Influence served as NextEra’s strategic public affairs and communications counsel, providing localized intelligence, stakeholder engagement strategy, and disciplined messaging to guide complex, high-stakes decision-making. Our work in Michigan has since expanded into a years-long partnership with projects in Arkansas, Kansas, Georgia, and Iowa.
Our Approach
We deliver integrated counsel that combines public affairs, stakeholder engagement, and strategic communications tailored to the unique dynamics of each community. Our framework emphasizes insight-led engagement, coalition development, targeted grasstops relationships, and strategic activation through outreach, sponsorships, and paid and earned media.
Results
- Supported passage of multiple solar ordinances and local approvals
- Advanced several renewable energy projects, including two now in construction
- Built durable coalitions of landowners, community advocates, and economic development leaders
Outcome
Reduced risk, accelerated approvals, and strengthened long-term community partnerships.
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- Climate
- Renewable Energy