The Challenge
Forward Together Wisconsin is a nonpartisan organization founded by former Lt. Gov. Mandela Barnes, which fights for a cleaner future by promoting the benefits of climate and infrastructure investments, as well as education and engagement around clean energy policy. When the organization wanted to get out the vote by promoting the availability of same-day voter registration in Wisconsin, our team enlisted influencers to help.
Our Role
GPS Influence acted quickly to get a voting registration awareness campaign off the ground and in front of Wisconsinites in two weeks.
Our Approach
GPS targeted new media influencers who had tens of thousands of followers in the state, especially based in the Milwaukee metro area. We enlisted four influencer partners, briefed them, reviewed their content, and had them post from the weekend before election to the morning of Election Day.
Results
- Across the 4 creators, 7 grid posts and 9 stories were shared.
- 47,800 impressions, 42,700 video plays, and 2,000 engagements, with clear positive reception from their audiences.
- Identified and reached a highly targeted audience based on location.
Outcome
Quick, timely turnaround; targeted outreach; and use of new media to raise awareness with targeted audiences.
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- Climate
- Voting Rights